‘Fu-Lu-Shou' in Good-Luckland" in Mixc World
During the Chinese New Year 2020
The first project of “Fu-Lu-Shou” as the national trendy art IP
Landed in Mix World, Shenzhen
In the form of art display
How to develop thematic scenarios with
“Fu Lu Shou” as a cultural symbol of Luck
While meeting the brand’s need for vibe
And transform auspicious culture and good luck wishes into
An accessible interactive experience
When the public are visiting the mall
Based on “Fu-Lu-Shou” as the national trendy art IP
We created six spots for Good-Luck experiences
And developed three creative products
For creating an art display project with the theme "Good-Luck":
"Fu-Lu-Shou in Good-Luckland"
And presenting a trendy look of Chinese auspicious culture
LIVE record
/ Six main themed interacting experiences in Good-Luckland /
On the first weekend of the opening
just one single interacting spot - photo store
has attracted nearly 800 fans to follow Mixc World’s Offical Wechat account
Here arrives the fashionable “Fu-Lu-Shou” of nearly 5 meters /
/ Good-Luck little store selling 3 exclusive derived products /
/ Spinning Good-Luck Magic - Good-Luck Station /
/ The Good-Luck wishing tree with ding-dong board blew by wind /
/ Taking Great fortune pictures in the Good-Luck photo booth /
/ Drilling in the fun spot with great luck transformation /
/ “Fu-Lu-Shou” Creative products of Chinese New Year /
/ Online Promotion /
The Project helps enhance online interaction between the shopping mall and the public during the Chinese New Year, through diverse forms of visions based on the national trendy image “Fu-Lu-Shou”
/ Feedback from the public /
(These photos come from the internet and will be deleted immediately as long as any infringements occur.)
It’s the laughters and joys in the Good-Luckland
that make the good luck brought by “Fu-Lu-Shou” come true
More info about the National trendy IP “Fu-Lu-Shou”:
http://www.kai-planning.com/index.php/Index/detail.html?caseid=46&tabid=4