KAI 开始文化 

我们专注于文化艺术与商业的创新合作。
我们在全球范围内,与不同领域的艺术家与文化机构展开深度交流、合作。
不断探寻艺术家、商业品牌与公众的关联,以期构成三方的互动共赢。
通过我们的创意企划,引入国际范围内的文化艺术力量,
提升商业品牌的自我格调与被消费者主动识别的能力。
在帮助我们的商业合作伙伴获得更高用户价值的同时,
拓展艺术与商业与生活的无限连接。
我们相信文化艺术可以赋能商业,观照生活。 
We specialize in the innovative collaborations between Culture & Art and Commerce.
Connecting artists or cultural organizations worldwide,
seeking the connections among the public, brands, and artists,
we create, for the benefits of the three parties.
Through creative planning, 
we improve the self-identity of commercial brands, create higher user value for them,
and explore the unlimited connections between Culture & Art, commercial strength, and our daily life.
KAI, with culture and art, empowers business and brightens life.


我们发起国际顶尖插画艺术家与华润万象天地的合作,作品荣获登纽约ADC年度大奖。
我们基于视觉形象的合作发展出艺术衍生品的创新开发,
并通过POP-UP STORE售卖的方式提升万象天地的潮流气质,企划斩获首届ADM商业创新大奖。
我们联合《国家地理》杂志与在本地生态学者,通过一场流量级的展览建立公众与城市的情感联系,
并借此推动万科产品的形象识别。
我们与奈雪の茶合作,在普通销售杯上企划「CUP美术馆」项目,
邀约多位国际艺术家,让公众的一个消费行为拥有更多的艺术趣味。
我们携手华为,通过像素艺术家eBoy的定制创作,
为其全球旗舰店提供限定艺术衍生礼品,塑造华为零售空间的独特个性与年轻活力。
We curated an exhibition that collaborated with
National Geographic and local ecologists
to strengthen the connection between the Immigrant city Shenzhen and its citizens,
while also promoting the brand identity of Vanke.
We launched a series of limited products together with artist-trio eBoy
for Huawei flagship store,
to shape the unique personality and inject youthful vitality for the store experience.
We initiated the cooperation
between illustration artist Victo Ngai and the shopping mall Mixc World.
The works won the ADC New York Annual Award’17.
We created a fashion pop-up store and a series of products
based on customed pieces created by Craig&Karl for the Mixc World,
and the project won the first ADM Business Innovation Award’18.
We run the collaborative project to merge art elements in daily life,
by displaying the delighted works from artists worldwide on cups,
for the tea brand Nayuki.


此刻
我们发挥对商业趋势的理解,从文化的层面为商业项目的战略发展提供创新的启发与实践。
我们通过艺术家创造力的引入,构建艺术美陈提升商业空间的氛围质感。
我们通过与艺术家的共创计划,形成艺术IP的孵化,为品牌赋能。
Now
From a cultural-social perspective, we provide innovative strategic consults for enterprises.
Fully realizing the value of artistic creativity in the commercial field, we curate exhibitions in shopping malls.
By representing artists, we cultivate the border values of artworks through art licensing.







 


品牌行销/BRANDING
塑造个性,从文化力的视角为品牌注入当下语境的活力。
打造事件,把品牌想说的话变成消费者喜欢的体验内容。
Brand Identity — injecting the modern vitality into brands from the perspective of culture.
Events — turning the messages from brands into valued experiences for the public.

文创开发/PRODUCT
发动艺术家的设计力量及图案授权的方式,
为品牌提供个性化的艺术衍生产品。
Creating customized art derivative products for brands
with artists’ customized design or art licensing

创意策展/EXHIBITION
艺术品定制、活动、展览、美陈等多种方式,
活化商业氛围,带动商业流量。
Introducing various art projects into public spaces,
to create enjoyable vibes for spaces.

艺术IP/ART LICENSING
艺术形象代理,与艺术家共创艺术形象的IP势能,
推动国际性的创作力量为商业赋能。
Establishing, developing and managing art licensing business for artists,
and providing collaborative strategy and project management for brands.