KAI/开始企划

我们是一家以内容为驱动力的创意企划机构。
我们在品牌行销、文化创意、产品创新三个维度,
通过内容让品牌获得消费者的主动关注、
让文化成为生活的趣味、让产品赢得消费者的共鸣。
我们从共赢的视角出发重构内容创造者与品牌与消费者的合作生态,
弥合艺术与商业的边界,文化与生活的距离,
与内容创造者携手,
赋能品牌,观照生活。

A creative planning company with content as the drive.
In realms of brand campaign, cultural creativity, and commercial innovation,
we prompt brands to captivate the public’s proactive attention through content, 
turn culture into daily joy, and win the public’s resonance with products.
We reconstruct a win-win cooperating ecosystem among content creators, brands, and consumers,
dissolving the boundary between art and commerce, narrowing the gap between culture and everyday life.
In hands with content creators,
empower brands and brighten life.






KAI BRANDING/
以内容体验重构品牌行销

Reframe brand campaign with content experience

我们将品牌策略+内容构建+资源整合+推广传播的能力复合于一个团队,
构建出一个通过内容的体验,驱动消费者对品牌产生认知的创新模式,
我们联动全球性的创作力量,形成内容的共创,
在品牌咨询、整合推广、内容行销三个层面
助力品牌建立个性化的识别,
让品牌突破商业的壁垒走进公众的生活。
We unite the capabilities of
branding strategy, content creation, resources integration, and promotion
in one team,
creating an innovative mode -
to generate brand awareness for consumers, with content experience.
We collaborate with the global talents for co-creating content,
build the personalized identity for brands,
to break the commercial border, and to lead the brands into public life,
in dimensions of brand consulting, integrated campaign, and content marketing.


我们连续四年与创新型商业项目「华润万象天地」合作,
通过年度的品牌整合推广与行销的创新打造出南中国商业第一品牌
我们发起国际顶尖插画艺术家与万象天地的合作,作品荣获登纽约ADC年度大奖。
我们基于视觉形象的合作发展出艺术衍生品的创新开发,
并通过POP-UP STORE售卖的方式提升万象天地的潮流气质,
创意斩获首届ADM商业创新大奖、以及全球商业领域的奥斯卡史蒂夫奖
「INNOVATION IN MARKETING」等多项国际奖项

We have been cooperating with the shopping centre Mixc World for 4 years,
building the top commercial brand in southern China through annual brand management.
We initiate the cooperation
between the top artist Victo Ngai and the Mixc World.
The works won the ADC New York Annual Award’17.
We create a series of art products based on customized art pieces
to enhance Mixc World’s fashion sense through Pop-up Store,
and have won the first ADM Business Innovation Award’18,
and the Oscars of the business world - Stevie Award "INNOVATION IN MARKETING".


2018年度ADC(纽约美术指导俱乐部)颁奖现场

ADC awarding ceremony of 2018

我们与奈雪的茶合作,在普通销售杯上企划「CUP美术馆」项目,
邀约多位国际艺术家,让公众的一个消费行为拥有更多的艺术趣味。

For the popular tea brand NAYUKI,
we run the collaborative projects to merge art into daily life,
by sharing the delighting works from artists worldwide on cups.


「CUP美术馆」首期,奈雪X日本艺术家Pepe Shimada

CUPseum VOL.1: NAYUKI X Pepe Shimada (Japanese artist)




KAI CULTURAL/
以文化驱动生活趣味

Pump up life joy with culture
我们从生活出发,重拾文化在生活中的价值,
通过大文创视角下的
产品开发、创意策展、文化艺术项目的孵化与运营等方式,
以创意企划将文化活化成公众生活所需,
让文化成为创造生活趣味的日常。

By incubating and managing products, exhibitions, and cultural projects
in the great picture of culture and creativity via creative planning,
we tap into daily life, to bring the value of culture back to life,
activate culture into everyday needs, and into a usual way to create fun for life.

By incubating and managing products, exhibitions, and cultural projects
in the great picture of culture and creativity via creative planning,
we tap into daily life, to bring the value of culture back to life,
activate culture into everyday needs, and into a usual way to create fun for life.




我们联合《国家地理》杂志与在本地生态学者,
通过一场流量级的展览建立公众与深圳这座城市的情感联系,

We collaborate with National Geographic and local ecologists
to curate a popular exhibition,
forging the emotional connection between the immigrant city Shenzhen and its citizens.

国家地理百年经典暨发现深圳特展「生活在此处」

National Geographic and Discovering Shenzhen exhibition “Life Right Here”

我们与华侨城合作,在岭南的古劳水乡,通过文化共创项目「漫寻古劳」计划,
活化在地文化,让在地生活魅力持续。

Through the "Wandering in Gulou" cultural co-creation project, we cooperate with OCT, 
activate local culture in Gulou Riverland, and continue the living fascination there.


漫寻古劳」计划首期嘉宾画家鱼山范宽

“Wandering in Gulou” project VOL.1 guest: Painter YUSHANFANKUAN

「漫寻古劳」计划首期嘉宾调香师傅杰妮

“Wandering in Gulou” project VOL.1 guest: Perfumer JIENI FU

「漫寻古劳」计划首期嘉宾音乐人小河

“Wandering in Gulou” project VOL.1 guest: Musician XIAOHE




KAI INNOVATION/
以「生活内容」企划推动产品创新
Boost the product innovations by "life content" planning
我们洞悉让生活更加愉悦的用户需求,
以「用户体验设计和场景开发」为线索,
前置生活内容创新带来的公众体验,助力品牌通过产品企划向公众的生活提案,
以引领生活变革的方式形成市场价值。
With experience design and scenarios development as a clue,
We capture insight into the consumer needs for better living,
foresee the public experience by innovating life content,
enable brands to propose life content to the public with products planning,
to shape the market value by leading the life transformation.



我们与瑞思集团合作,通过教育主题商业的产品创新,为家长与孩子建立共同成长的空间,
以「FAMILY BOUNDING TIME」的理念形成差异化的市场优势
We cooperate with the developer Reith Group, 
for the product innovation of an educational themed shopping mall "CCTIMES",
with "FAMILY BINDING TIME" concept,
to build up a space for parents to grow up together with their children,
and to achieve differential marketing superiority.

以开业为节点,前置两年的产品创新,在一年的市场运营之后

瑞思CCTIMES已成为同类产品中市场的领导品牌

CC TIMES is now the leading brand among its types, after 2-year product innovation and 1-year operation.



我们是KAI,让我们一起「开始企划」

We are KAI, and let’s take action together.