我们是/ 

品牌行销领域的创新者
艺术跨界商业的推动者
以企划驱动策展的实践者
品牌文化力价值的倡导者
 
Innovator of brand campaigns
Promoter of Art & Commerce crossover
Executor of planning-driven curation
Advocate of brand cultural value


KAI开始文化/ 

以文化创意赋能品牌的内容企划机构
我们将品牌策略+内容创意+推广传播+资源整合的专业能力复合于一个团队
在产品和行销两个维度,
联动全球性的创作资源,通过内容的构建
助力品牌建立个性化的公众识别,实现自我文化的沉淀
突破品牌固有的与公众的商业边界
通过文化的输出让品牌真正走进消费者的生活

A content planning company empowers brands with culture and creativity,
unites branding strategy, content creativity, promotion, and resources integration in one team, 
and collaborates with worldwide talents creating content, 
in the realms of products and campaigns,
to strengthen unique brand identity and cultivate its own culture, 
and break the commercial boundary between brands and the public,
so they merge into everyday life through culture.

我们连续四年与创新型商业项目「万象天地」合作,
通过行销的创新打造出南中国商业第一品牌
我们发起国际顶尖插画艺术家与华润万象天地的合作,作品荣获登纽约ADC年度大奖。
我们基于视觉形象的合作发展出艺术衍生品的创新开发,
并通过POP-UP STORE售卖的方式提升万象天地的潮流气质,
创意斩获首届ADM商业创新大奖、以及全球商业领域的奥斯卡史蒂夫奖
「INNOVATION IN MARKETING」等重要奖项。

我们联合《国家地理》杂志与在本地生态学者,
通过一场流量级的展览建立公众与城市的情感联系,
并借此推动万科品牌的形象识别。

我们与奈雪的茶合作,在普通销售杯上企划「CUP美术馆」项目,
邀约多位国际艺术家,让公众的一个消费行为拥有更多的艺术趣味。

我们与华为携手,通过像素艺术家eBoy的定制创作,
为其全球旗舰店提供限定艺术衍生礼品,塑造华为零售空间的独特个性与年轻活力。
We curated an exhibition that collaborated with
National Geographic and local ecologists
to strengthen the connection between the Immigrant city Shenzhen and its citizens,
while also promoting the brand identity of Vanke.


We launched a series of limited products together with artist-trio eBoy
for HUAWEI flagship store,
to shape the unique personality and inject youthful vitality for the store experience.


We run the collaborative projects to merge art elements in daily life,
by displaying the delighting works from artists worldwide on cups,
for the tea brand Nayuki.


We have been cooperating with the creative business project Mixc World for 4 years, 
building the top commercial brand in southern China through innovative campaigns.
We initiated the cooperation
between illustration artist Victo Ngai and the shopping mall Mixc World.
The works won the ADC New York Annual Award’17.
We created a fashion pop-up store and a series of products
based on customized pieces created by CraigKarl for the Mixc World,
and the project won the first ADM Business Innovation Award’18, 
and the Oscars of the business world - Stevie Award「INNOVATION IN MARKETING」.


此刻
我们通过文化研究的方式,发挥对消费趋势的理解及消费体验的洞察
从文化的层面为文旅品牌的战略发展提供创新的产品与行销内容。
Here and now, through culture research, 
we provide insight into the consumer trends and experiences 
and offer the creative products and campaigns for branding strategy from a cultural perspective.





品牌策略/
让品牌的故事及产品的体验更加动人
我们与世界500强及创新型品牌合作,
覆盖文旅、商业地产、零售等多个领域。
通过对消费趋势的洞察及消费体验的前置,启发产品研发。
让复杂的企业发展历程、产品研发过程、业务发展思考
回到消费者的视角,转化为打动人心的品牌故事。
Branding Strategy/
Create a better brand story and product experience
We cooperate with the Fortune 500 and innovative brands,
in the areas of cultural tourism, commercial real estate, and retail industry.
We enlighten the R&D of products with insight into the consumer trends and focus on experiences,
and transform the complicated history of the enterprise development, of its products and business
into enchanting brand stories for the public.

内容创意/
让品牌「创造内容」主动吸引消费者
我们把品牌及产品想说的话变成消费者愿意主动接触的体验内容,
通过展览、文创产品、快闪商店、艺术事件等走进消费者生活的内容方式,
让消费者与品牌和产品建立新的连接,
增加品牌认同,激发消费热情。
Content Creativity/
Allow brands to capture consumers with more content
We convert messages from brands and products into valued experiences for the public.
We forge a fresh connection between consumers, brands, and products, 
in public forms: exhibition, cultural product, pop-up store, and art event, 
enhancing brand recognition and raising consumers’ passion.

推广传播/
让品牌总有话题在传递
我们把品牌创造的内容分解成不同纬度的话题,
我们的媒体合作伙伴涵盖
时尚、潮流、生活方式、文化、艺术、行业媒体等专项领域
(100+生活方式类媒体,200+双微、小红书、抖音KOL),
根据媒体的特质,形成同一内容,
在多个平台同以不同视角时发声的矩阵。
Promotion/
Always disseminate topics with the brand
We decompose the content into various dimensions.
Our medias partners range from fashion, trends, lifestyle, culture, art to industry media
(100+ lifestyle media, 200+ Wechat and Microblog platforms, Little Red Books, Tiktok KOL).
We create the same content spreading in multiple platforms in various angels, referring to different media.
资源整合/
让全球性的创作力量介入赋能品牌
我们与全球超300+的
艺术家、设计师、科技团队、文化机构、专业院校
保持持续的互动与专业沟通,
通过KAI的创意平台介入到专项客户的重要项目创作。
通过国际化的视野不断拓宽品牌跨界的边界。
Resources Integration/
Empower brands with worldwide creative talents
We maintain long-run interactions and professional communications with 
over 300 artists, designers, tech-teams, cultural agencies, colleges and universities worldwide,
involve them into vital creation projects via KAI creative platform, 
broadening brand crossover with an international mind.