KAI is a creative agency creating "Brand Action".
Brand Action, based on the idea that leading public sense the brands
via experience instead of direct information,
is to take action to build content.
We form an interdisciplinary professional team.
Maintaining long-term cooperation with
Fortune 500 enterprises and innovative start-up brands.
We believe in brand actions with social value —
As the brand’s self be full of vitality,
it is an important force that affects life changes.
We have been cooperating with the shopping centre Mixc World for 4 years,
building the top commercial brand in southern China through annual brand management.
We initiate the cooperation
between the top artist Victo Ngai and the Mixc World.
The works won the ADC New York Annual Award’17.
We create a series of art products based on customized art pieces
to enhance Mixc World’s fashion sense through Pop-up Store,
and have won the first ADM Business Innovation Award’18,
and the Oscars of the business world - Stevie Award "INNOVATION IN MARKETING".
ADC awarding ceremony of 2018
For the popular tea brand NAYUKI,
we run the collaborative projects to merge art into daily life,
by sharing the delighting works from artists worldwide on cups.
CUPseum VOL.1: NAYUKI X Pepe Shimada (Japanese artist)
We collaborate with National Geographic and local ecologists
to curate a popular exhibition,
forging the emotional connection between the immigrant city Shenzhen and its citizens.
With Huawei, through the creation from artist eBoy,
We customize art gift for Huawei’s international flag store
To empower the unique and energy for the retail space.
华为 × eBoy限量艺术衍生礼品
Through the "Wandering in Gulou" cultural co-creation project, we cooperate with OCT,
activate local culture in Gulou Riverland, and continue the living fascination there.