KAI/开始企划

KAI是一家创造「品牌行动」的创意机构
品牌行动是品牌通过内容创造体验
让消费者在体验中感受品牌信息的方式
我们构建出跨学科的专业团队
与富有远见的品牌保持长期合作
我们相信具备社会价值的品牌行动
不仅可以让品牌的自我充满活力
更是影响生活变革的重要力量

KAI is a creative agency creating "Brand Action".
Brand Action, based on the idea that leading public sense the brands
via experience instead of direct information,
is to take action to build content.
We form an interdisciplinary professional team.
Maintaining long-term cooperation with
Fortune 500 enterprises and innovative start-up brands.
We believe in brand actions with social value —
As the brand’s self be full of vitality,
it is an important force that affects life changes.



我们连续四年与创新型商业项目「华润万象天地」合作,
通过持续品牌行动的创造打造出南中国商业第一品牌,
我们发起国际顶尖插画艺术家与万象天地的合作,
作品荣获登纽约ADC年度大奖。
我们基于视觉形象的合作发展出艺术衍生品的创新开发,
并通过POP-UP STORE售卖的方式提升万象天地的潮流气质,
创意斩获首届ADM商业创新大奖、以及全球商业领域的奥斯卡--史蒂夫奖
「INNOVATION IN MARKETING」等多项国际奖项

We have been cooperating with the shopping centre Mixc World for 4 years,
building the top commercial brand in southern China through annual brand management.
We initiate the cooperation
between the top artist Victo Ngai and the Mixc World.
The works won the ADC New York Annual Award’17.
We create a series of art products based on customized art pieces
to enhance Mixc World’s fashion sense through Pop-up Store,
and have won the first ADM Business Innovation Award’18,
and the Oscars of the business world - Stevie Award "INNOVATION IN MARKETING".


2018年度ADC(纽约美术指导俱乐部)颁奖现场

ADC awarding ceremony of 2018

我们与奈雪的茶合作,企划「CUP美术馆」项目,邀请多位国际艺术家,
以普通饮品杯为载体展开创作,为公众的消费行为注入更多艺术趣味。

For the popular tea brand NAYUKI,
we run the collaborative projects to merge art into daily life,
by sharing the delighting works from artists worldwide on cups.


「CUP美术馆」首期,奈雪X日本艺术家Pepe Shimada

CUPseum VOL.1: NAYUKI X Pepe Shimada (Japanese artist)

我们联合《国家地理》杂志与在本地生态学者,
通过一场流量级的展览建立公众与万科品牌与深圳这座城市的情感联系。

We collaborate with National Geographic and local ecologists
to curate a popular exhibition,
forging the emotional connection between the immigrant city Shenzhen and its citizens.


国家地理百年经典暨发现深圳特展「生活在此处」

National Geographic and Discovering Shenzhen exhibition “Life Right Here”

我们与华为携手,通过像素艺术家团队eBoy的定制创作,

为其全球旗舰店提供限定艺术衍生礼品,

塑造华为零售空间的独特个性与年轻活力。

With Huawei, through the creation from artist eBoy,
We customize art gift for Huawei’s international flag store
To empower the unique and energy for the retail space.


华为 × eBoy限量艺术衍生礼品


我们与华侨城合作,在岭南的古劳水乡,
发起文化共创项目「漫寻古劳」计划,
通过多样的创作与呈现,让在地生活的魅力触及更多公众。

Through the "Wandering in Gulou" cultural co-creation project, we cooperate with OCT, 
activate local culture in Gulou Riverland, and continue the living fascination there.


漫寻古劳」计划首期嘉宾画家鱼山范宽

“Wandering in Gulou” project VOL.1 guest: Painter YUSHANFANKUAN

「漫寻古劳」计划首期嘉宾调香师傅杰妮

“Wandering in Gulou” project VOL.1 guest: Perfumer JIENI FU

「漫寻古劳」计划首期嘉宾音乐人小河

“Wandering in Gulou” project VOL.1 guest: Musician XIAOHE


我们是KAI,让我们开始行动吧!

We are KAI. Let's action!